Privacy policy

Privacy Policy

Last Updated: September 2026

This Privacy Policy describes how earthstore.in (the “Site”), operated under The Earth Store, collects, uses, and shares your personal information when you visit or make a purchase.

1. Personal Information We Collect

When you visit the Site, we automatically collect Device Information (browser type, IP address, time zone, and cookies). As you browse, we track individual web pages or products viewed and referral search terms.

Additionally, when you make a purchase, we collect Order Information: name, billing/shipping address, payment details (processed securely via our gateways), email, and phone number.

2. How Do We Use Your Information?

We use Order Information to:

Fulfill orders, process payments, and arrange shipping.
Communicate with you via Email or WhatsApp regarding order status.
Call you to confirm Cash on Delivery orders. These calls may be made by an AI voice assistant on our behalf, and are recorded and transcribed for order confirmation, quality, delivery-risk checks and dispute resolution.
Screen for potential risk or fraud.
Provide targeted advertisements or marketing communications (where permitted).

3. Sharing Your Information

We share your information with trusted third parties to help us operate efficiently:

Shopify: To power our online store.
Google Analytics: To understand how customers use the Site.
Zoho: We use Zoho for internal data analytics and business operations to improve our service delivery.
Logistics Partners: To ensure your artisanal ceramics reach you safely.
Sarvam AI (India): To place, record and transcribe order confirmation calls. It receives only what the call needs: your name, phone number, order items, amount and delivery area.

4. Targeted Advertising

We use your information to provide targeted advertisements. You can opt out of these through the following links:

5. Data Retention & Rights

When you place an order, we maintain your Order Information for our records to facilitate future support, returns, and business analytics unless you request its deletion.

Under Indian data protection guidelines, you have the right to access the personal information we hold about you and ask for it to be corrected or updated.

You can ask us to stop order confirmation calls at any time: tell the assistant during the call, or WhatsApp us.